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culture lab

mcdonald's

 

McDonald's is arguably one of the most talked about brand in the world. Our job was to break through all the noise on social media and reward the biggest fans for their ultimate McD's fandom.

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1:1 Fan Engagement

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Offline Influencer & Celebrity Engagement

We used social listening to identify and reward our biggest, brightest fans. 

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Inspiring user-generated content

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Kept up with cultural conversations

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Agency: Golin

Ad Agency: Weiden + Kennedy
 

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