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culture lab
mcdonald's
McDonald's is arguably one of the most talked about brand in the world. Our job was to break through all the noise on social media and reward the biggest fans for their ultimate McD's fandom.
1:1 Fan Engagement
Offline Influencer & Celebrity Engagement
We used social listening to identify and reward our biggest, brightest fans.



Inspiring user-generated content










Kept up with cultural conversations


Agency: Golin
Ad Agency: Weiden + Kennedy
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