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making corporate content trendy
MCDONALD'S CORPORATE SOCIAL
McDonald's Corp enlisted Golin for social media counseling on strategy and creative direction. I led my team in identifying social media trends that could help the brand with storytelling.
Creative challenge: Identify trends to help make McDonald's corporate content more engaging
Creative format & storytelling direction
Matching content priorities to trends
how? how does this? become this? become this... become this?
i know the influence, i know the impact and i know the vibes
Agency: Golin
Production: McDonald's in-house
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